Marketing

Great advertising and smart marketing campaigns are no longer the backbones of your brand. Now, your customer and employee experience are the crucial cornerstones: neglect them at your peril. Why your customers and employees will define your brand Having a … Read More

With Millennials now comprising a quarter of the world’s population and 35% of the global workforce, this generation is fast overtaking Traditionalists, Baby Boomers, and Gen X put together. But though employers have an idea that these younger employees have … Read More

The perception that it’s a buyer’s market, with employers holding all the bargaining power, is quickly being overturned by the rise in freelancing and more vocal employees. According to Kalido’s own research, 50% of the UK workforce will be classified … Read More

Talk may be cheap, but good speakers are expensive. Unfortunately, so are bad ones. A bad speaker costs just as much in fees and time as a brilliant one. So, for anyone about to hire, listen to, or become a … Read More

Every year, academic institutions around the world send out glossy letters and magazines to alumni in the hopes of enticing them to ‘give back’ to their alma mater. And while some institutions are rewarded by generous cash donations, and sometimes … Read More

Early on in your career as a business owner, freelancer, entrepreneur, or self-employed person of any kind, you should come across the concept of a corporate identity, or CI for short. In this article, we give you a crash course … Read More

As any freelancer, entrepreneur, or startup knows, having a good product or service is great, but getting it out to the market is an entirely different kettle of fish. We’ve asked our marketing guru, Greg Atkinson, to share some of … Read More

As any freelancer, entrepreneur, or startup knows, having a good product or service is great, but getting it out to the market is an entirely different kettle of fish. We’ve asked our marketing guru, Greg Atkinson, to share some of … Read More

We get this all the time: Hey, why don’t you guys introduce a star rating system for users? The answer to this is surprisingly not-so-simple, as it’s an issue very close to our hearts. We’ll use the familiar system of … Read More

When you have a great product, it just sort of sells itself. Doesn’t it? Doesn’t it? Well…no. In fact, not at all. Regardless of the quality of your product, a considered and consistent marketing plan is always necessary to help … Read More