When people think of startups, the immediate questions which pop up are ‘How did you do it?’, ‘How much do you make?’ or perhaps ‘When do you sleep?’. But to us, one of the most important questions is ‘Why do … Read More
Blog
3 lessons we learnt about marketing in emerging economies
When you have a great product, it just sort of sells itself. Doesn’t it? Doesn’t it? Well…no. In fact, not at all. Regardless of the quality of your product, a considered and consistent marketing plan is always necessary to help … Read More
The Kalido origins story: 3 stories with happy endings
At Kalido, we like stories, especially ones with happy endings. We really like stories with happy endings that happen to be true. And we particularly love these stories, because they’re also the reason we exist today. 1. Mums everywhere are … Read More